About us

Professional Beauty

We are experts in equipment and accessories for Hairdressing and Beauty professionals. But we are not just another brand. What is our main virtue? We like to make a difference.

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WAD is practical, universal, unique, different.

It is innovation
and technology

It is creativity
and design

It is reliability

It is to have

For all this and much more we are called WAD, What a Difference!

Will you join the difference?